Boasting some 60 keynote speeches, panel discussions and presentations  drupa cube, the event and congress destination at drupa 2016 (Hall 6, Stand D03), is a-buzz with know-how, inspiration and innovation. The big difference between drupa cube and other industry congresses around the globe is its focus on visitor target groups from the print industry as well as from the creative sector and from brand manufacturing and print buying. “If you want to master the current changes in the print industry, consistent change management is indispensable.

This in turn only works out when you pursue a multi-disciplinary approach and look beyond your own backyard,” says Sabine Geldermann, Director of drupa, underlining the pioneering nature of drupa cube. “With The Medici Group, which is synonymous with “out-of-the-box” thinking, we have exactly the right partner by our side.” We are delighted to announce that Frans Johannsson, founder and CEO of The Medici Group, will be delivering two keynote speeches – the opening keynote on the first trade fair day, 31 May, and a second keynote on 2 June (both between  11.00 am and 11.45 am). British brand agency FreemanXP, headquartered in London, was commissioned with the strategic and creative design of the programme and the on-site implementation.

The English cube programme for the eleven trade show days is broken down into the following five areas: Keynotes, Business Evolution, Technology, Innovation@the Intersection and C-Level. The six sessions under the heading “Innovation@the Intersection” take a very special approach. In these sessions, covering sector-specific subjects such as “The Role of Large Format”, “The Role of Packaging in the Customer Journey” or “3D Print: Hope or Hype?”, experts from The Medici Group venture a broader view and show how easily innovative approaches from other industries can be transferred to the print industry.

The C-Level sessions address a clearly defined circle of participants from executive management level both on the exhibitors’ and visitors’ part. These C-Level sessions immediately follow the four keynotes and are designed as interactive workshops where strategic insider knowledge is shared. Each keynote speaker will act as a facilitator. Participation is by invitation only.

The Creative Day by W&V on 3 June (10.00 am to 3.45 pm) and the two half-day conferences of OE-A (Organic and Printed Electronics Association) on 2 June (2.00 pm to 4.30 pm) and on 7 June (11.00 am to 2.0 pm) round off the drupa cube programme. The complete programme is publicly available at the following link: www.drupa.com/drupa-cube

Participation in the cube programme is free for drupa visitors, i.e. included in the day-ticket price with one exception being the Creative Day. This event targets advertising and creative agencies, the media as well as advertisers. Interested parties can register for EUR 89.00 by 2 June at www.wuv.de/creativeday2016 where the complete programme is also available.